Learning Center
Consumer choices

  • There are many benefits to receiving marketing offers:

    • · Keeps you informed about new products, services, and money-saving deals
    • · Connects you to local and national brands
    • · Builds relationships with local and national charities
    • · Allows you to discover and shop on your timetable, day, or night

    However, we understand that you might want more control over what types of offers you receive, and how these offers are communicated to you. Our suite of Consumer Choice Tools puts you in control. These tools are offered through the Association of National Advertisers (ANA), the largest trade association in the U.S. devoted to serving all aspects of marketing, which includes many of the leaders in the direct marketing community. This gives us the ability to help you manage your marketing preferences and assist companies in building consumer and brand trust. DMAchoice reduces new direct mail solicitations, reducing mail volume overall.

    Our Consumer Choice Tools have a solid reputation in the marketplace with consumers, regulators, and companies. Since the early 1970s, we’ve worked with millions of consumers and thousands of companies to honor marketing preferences by:

    • · Reducing promotional mail addressed to unresponsive consumers,
    • · Removing mailings to families of deceased individuals
    • · Assisting caretakers seeking to remove the names of individuals in their care from marketing or donor lists

    Through ANA Ethics Committees, self-regulatory guidelines, and staff, the ANA works to advance consumer trust by mediating marketing concerns/inquiries and educating companies on how to strengthen and advance their brand equity by employing best marketing practices.

    Our pathway to building consumer trust is through:

    ANA Ethics Complaint/Case Handling Process
    The ANA is interested in hearing from you if you believe a direct marketing promotion or practice is questionable and may warrant a formal review by the ANA Ethics Committee. The ANA receives and investigates complaints against member and nonmember organizations.

    • · File a General Marketing Ethics Complaint: Concerns about terms and conditions of the offer, deceptive copy, sweepstakes promotional issues, etc.
    • · File an Interest-Based Online Advertising Complaint: “Interest-based” online ads are ads which are based on your browsing history. Opting out of interest-based ads means that you will still see ads on websites, but they may not be relevant to you. If you opt out of interest-based ads but you are still seeing ads based on your browsing history, you can file a complaint here.
    • · File an Online Political Ad Transparency Complaint: If a political ad appearing on websites you visit did not include proper disclosures and source information, you can file a complaint here.

    You can review the companies that have been found out-of-compliance with the ANA Ethics Code of Marketing Best Practices in the Public Report of Non-Compliant Companies. This report lists companies that have not adhered to the ethical standards set by the ANA and provides details on the specific violations and issues identified.

    Resources:

    Please note: Resident mailings, or Every Door Direct Mail (EDDM), are provided by the United States Postal Service (USPS) and local companies the USPS partners with to deliver mail to local zip codes. If you are seeking to be removed from resident mailings, please contact your local Post Office for assistance. Resident mailings are managed by the Post Office, not DMAchoice.

    If you have additional questions about our services, please visit our Consumer Choices FAQs.
    Any personal information you provide to us will only be used to put your choices into effect. If you have any questions or concerns, please see our Privacy Policy.