Learning Center
Consumer choices
  • There are many benefits to receiving marketing offers:

    • · Keeps you informed about new products, services, and money-saving deals
    • · Connects you to local and national brands
    • · Builds relationships with local and national charities
    • · Allows you to discover and shop on your timetable, day, or night

    However, we understand that you might want more control over what types of offers you receive, and how these offers are communicated to you. Our suite of Consumer Choice Tools puts you in control. These tools are offered through the Association of National Advertisers (ANA), the largest trade association in the U.S. devoted to serving all aspects of marketing, which includes many of the leaders in the direct marketing community. This gives us the ability to help you manage your marketing preferences and assist companies in building consumer and brand trust. DMAchoice reduces new direct mail solicitations, reducing mail volume overall.

    Our Consumer Choice Tools have a solid reputation in the marketplace with consumers, regulators, and companies. Since the early 1970s, we’ve worked with millions of consumers and thousands of companies to honor marketing preferences by:

    • · Reducing promotional mail addressed to unresponsive consumers,
    • · Removing mailings to families of deceased individuals
    • · Protecting our most vulnerable population of the elderly and those with health-related challenges

    Through ANA Ethics Committees, self-regulatory guidelines, and staff, the ANA works to advance consumer trust by mediating marketing concerns/inquiries and educating companies on how to strengthen and advance their brand equity by employing best marketing practices.

    Our pathway to building consumer trust is through:

    • · Consumer Choice Tools, which help you better manage your marketing experience
    • · Mediating consumer concerns about marketing and fundraising offers. Please review our complaint handling process and resources below for more information.
    • · Encouraging companies to subscribe to the Consumer Choice Tools and follow our Ethical Marketing Guidelines

    ANA Ethics Complaint/Case Handling Process
    The ANA is interested in hearing from you if you believe a direct marketing promotion or practice is questionable and may warrant a formal review by the ANA Ethics Committee. The ANA receives and investigates complaints against member and nonmember organizations.

    • · File a General Marketing Ethics Complaint: Concerns about terms and conditions of the offer, deceptive copy, sweepstakes promotional issues, etc.
    • · File an Interest-Based Online Advertising Complaint: “Interest-based” online ads are ads which are based on your browsing history. Opting out of interest-based ads means that you will still see ads on websites, but they may not be relevant to you. If you opt out of interest-based ads but you are still seeing ads based on your browsing history, you can file a complaint here.
    • · File an Online Political Ad Transparency Complaint: If a political ad appearing on websites you visit did not include proper disclosures and source information, you can file a complaint here.


    • · National Do-Not-Call-Registry: Learn how to register your phone number on the National Do Not Call list or file a complaint against any company not honoring your request. This list is administered and enforced by Federal Trade Commission.
    • · Digital Advertising Alliance: Learn how you can opt out of online ads that appear on websites you visit based on your browsing history.
    • · Consumer Email Tips: Comprehensive guide to email. Tips for keeping you safe from potential fraud or other malicious communications, general terms defined, and additional resources provided.
    • · Guidance for Consumers on Sweepstakes and Prize Promotions: You should never provide personal, sensitive information or payment to receive a prize or win a sweepstakes. This guide provides you with tips to keep you safe.
    • · Opt-Out Prescreen: If you decide that you don’t want to receive prescreened offers of credit and insurance, you have two options: you can opt out of receiving them for five years or opt out of receiving them permanently. This opt-out is managed by the main credit bureaus.
    • · Identity Theft: If you believe that you are a victim of identity theft, please visit the Federal Trade Commission for additional information on what to look for and how to report and recover from it.
    • · Federal Trade Commission: Consumer Information
    • · Federal Communications Commission: Consumer Help Center

    Please note: Resident mailings, or Every Door Direct Mail (EDDM), are provided by the United States Postal Service (USPS) and local companies the USPS partners with to deliver mail to local zip codes. If you are seeking to be removed from resident mailings, please contact your local Post Office for assistance. Resident mailings are managed by the Post Office, not DMAchoice.

    If you have additional questions about our services, please visit our Consumer Choices FAQs.
    Any personal information you provide to us will only be used to put your choices into effect. If you have any questions or concerns, please see our Privacy Policy.